Tommee Tippee - TikTOk Content
Tommee Tippee had established a solid presence on TikTok, but they aimed higher—they wanted to become a "cultural powerhouse."
To achieve this, they needed to connect with parents on a deeper, more emotional level, making their practical brand essential during a transformative time in parents' lives.
INSIGHT
Parenting is inherently unpredictable, and while parents try to plan everything, reality often has other ideas. We recognised that while no brand could offer perfect solutions, Tommee Tippee could equip parents with the confidence to handle whatever comes their way by having the right products on-hand.
The solution - For the parents
Introducing: For the Parents A social platform aiming to transform Tommee Tippee’s social channels into a destination for parents—the mothers, the fathers, guardians, and everyone in between. We wanted it to be a place where they could find answers, support, and connect with others. With real parents’ needs at the heart and soul of our channels, we aimed to instill confidence and empower them to trust their intuition. To achieve this, we tapped into the needs of the TikTok parenting community, leveraging real insights to create the content parents were actively searching for. By understanding their needs, concerns, and daily challenges, we developed content that directly responded.
We produced a range of educational and inspiring pieces, including practical hacks, product demos, and reassuring parent stories. Using our AI-powered research tool, we identified key search terms and created content aligned with what parents were looking for, ensuring it was as visible and useful as possible. In terms of look and feel, we drew inspiration from renowned design brands, creating content that featured sleek product close-ups and dynamic camera pans, all shot in a premium studio setting. Blending the sleek approach with the fast cuts and edit style the TikTok audience love. By putting parents’ real needs and voices at the center,