THE FIFTH LAUNCH - THE BRIEF
I was briefed with helping the Fifth launch their talent agency with a bang. The goal was to develop a creative and art direction that would showcase the next generation of content creators and influencers. With a focus on storytelling and talent with real skills the launch needed to introduce the agency whilst giving viewers an in-depth look at the talent who had been signed.
THE SOLUTION
In February 2020, we launched The Fifth Talent - The agency talent have asked for. The line brought to life the reason behind the agency and prompted questions from those invited to the launch event. We created a series of stylised films, the first was an introduction to the agency and showcased the values behind it, whilst the second allowed us to introduce the talent and each of their personalities. Working with a spoken word poet we created a poem that allowed us to showcase the unique offerings of each influencer and gave the film a thread that would link them together. The art direction followed a bold and striking black and white look and feel, using pops of colours as a way to inject the talent’s personality into the films. The same style was used for the both the teasers, digital boards at the launch party and for the website.
