Royal Caribbean - independence of the seas relaunch - the BRIEF
Create a PR stunt and therefore film and photography to relaunch Independence of the Seas following a multi-million pound makeover after 10 years at sea. The concept should help showcase the brand new family attractions, including the first VR bungee jump at sea as well as laser tag and giant water slides.
royal caribbean independence of the seas relaunch - the solution
We put these brand new features to the test and let 100 ten year olds loose onboard.
Kitted with go-pros and no parents in sight, the kids took over. The results were great and the children went for it, exploring every part of the ship. The footage captured all the new features as well as some brilliant and genuine reactions from the kids. Working with both the go-pros and a crew onboard we were able to capture fantastic content. I worked closely with the DOP and editors to create two very strong but also very different edits, ensuring the content flew out the press office door and landed with a bang on Royal’s social channels.
