OPI Washington Collection — CANDICE GREEN

OPI Washington collection - The Brief

OPI launched their Washington Collection in a nod to the Presidential election happening at the time. Our brief was to launch the Global collection in the UK in a way that would feel more relevant to a UK market audience.

OPI Washington collection - The Solution

I created a look and feel for the collection that would focus on the everyday business woman. With a focus on work, fashion and lifestyle I created a series of photos that worked with the collection guidelines but didn't alienate the UK audience. The colourful but sensible shades worked well with a monochrome backdrop perfect for the working woman. I used the nail polishes to add the colour to the photography creating a series of images that were used across the OPI social channels.

Following sign off of art direction I scamped all the concepts for approval.

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This shows how I gather my ideas and create mood-boards. I use this for inspiration and for help developing the art direction.

Washington Collection Mood-board