Bringing it to life
We brought to life #HowDoYouDisney with a bold, social first brand identity, creating a suite of assets that could be used across the campaign, from exclusive invites through to video content and merch.
We kicked things off, inviting 15 creators and their families to come to WDW and take part in the #HowDoYouDisney challenge. Each family was tasked to introduce their ‘team’ with trend inspired content, showing off each family member and how they planned to do Disney, their way.
Next the quest began, through a series of live challenges hosted by Meta, each family took part competing for the ultimate prize - A ‘money can’y buy’ night’s stay in THE Cinderella Castle. From Big eats to waterslide races and shopping sprees, each challenge was designed to show off a unique part of the parks, giving the families a chance to show their followers how they do Disney. The results were announced in a live finale hosted on exclusively on Disney’s own Instagram page.
Bringing the campaign full circle, we set people at home their very own #HowDoYouDisney challenge, calling for them to enter Disney’s Instagram competition for a chance to win their own once in a life time trip.
THE results
The campaign was a huge success, with an average 10% engagement rate, 13.2 million views of our content and over 10,000 uses of #HowDoYouDisney. And… the campaign lives on. With Disney asking people all over the world, from Disney newbies to diehard fans, to answer one very important question… #HowDoyouDisney?
