Disney+ Loki - THE BRIEF
We were tasked by Disney to build a campaign that sustained weekly buzz around the new Marvel series: Loki. We needed to launch the show with with a bang and sustain interest and intrigue throughout the release period of the series. With Loki launching around the time of the Euros 2021, we became a part of the conversation with nods to football fever in our content.
THE SOLUTION - Let The Games Begin
Introducing, Let The Games Begin. A disruptive campaign that brought to life the amazing spectacle and ingenious mischief that came with the new series of Loki.
Tapping into the Euros conversation we found a way to reach football fans with unexpected but brilliant content. As only the God of Mischief could do, we shocked and surprised our audience with Loki-esque take-overs turning ordinary football content into epic spectacles. Directing our chosen talent remotely and with the use of special effects from our in-house production team, we transformed the content from bog-standard football videos to disruptive stunts and extraordinary TV reviews…taking fans from the pitch straight to the sofa.
