AIRBUS 50TH ANNIVERSARY - THE BRIEF
Create a campaign to celebrate the 50th anniversary of Airbus across all its global sites, navigating through a tonne of political and complex divisions, and appealing to and engaging with over 130,000 employees and aviation fans.
AIRBUS 50TH ANNIVERSARY - THE SOLUTION
We launched an integrated 50 day campaign, unlocking 50 amazing day-by-day moments of ‘pioneering progress’ by Airbus. Leading our integrated team of designers and working with our corporate team, we invigorated our relationship with this longstanding client, with this series of inspiring and memorable pieces of content. We pulled together the campaign strategy and identity, then designed and wrote the website content, developing a full suite of internal assets to be used across Airbus sites globally. The content saw a mixture of photos, infographics, videos and animation come together to tell the story of Airbus and spread the word across digital and social channels.
